The Notorious B.I.G. Loved Donatella Versace

The Notorious B.I.G. aka Biggie Smalls Wears Versace Shirt and Sunglasses

Versace is a huge powerhouse of a fashion brand, headed up by Creative Director Donatella Versace. After her brother and founder of the company Gianni Versace died, she took over the reigns. This month Complex Style reprinted an enlightening interview between actress, singer, songwriter and rapper Nicki Minaj and Donatella Versace in Interview Magazine in December 2011. Minaj asks some hard-hitting questions and Donatella answers very candidly.

Gianni Versace’s death was a huge blow to the family and Donatella admitted that she was totally destroyed but had to be strong, not only for her children, but also for the company and the people working for it. She credits her brother with teaching her to be bold, sensual and fearless. In homage to him and his legacy, she had to at least try to go on.

Donatella Versace Interviewed by Nicki Minaj

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Versace was one of the first brands to embrace hip-hop in the 1990’s and still incorporates elements of that music world into its products, especially clothing. When Nicki Minaj pointed out that American rapper, The Notorious B.I.G. aka Biggie Smalls, gave a boost to the company, because he used to talk about Versace in a lot of his songs — and even wore their clothes in his videos — Donatella said that he was definitely one of the reasons the public became more aware of the brand. She remembers seeing him at her shows in Paris. She had such a respect for his intellect and mind.

In 2011, during the time when this interview took place, Versace clothing had started to take off again—partially thanks again to the rap music industry. Rick Ross and Drake started wearing Versace’s trademark gaudy silk shirts and even Minaj made Versace her designer of choice.

Rick Ross In Versace		Drake Wears Versace Silk Shirt

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About Versace Timepieces

Versace has long been known as a leader in the world of glamour and fashion. The evolution of the Versace style has demonstrated a perfect balance between the classical and modern. In every Versace watch creation is a commitment to the finest quality and a reflection of a long manufacturing tradition. This is demonstrated by the Greek key and Medusa logo, unmistakable design details that confer a distinctive signature and represent a definitive expression of the glamorous style of the Maison. The Italian style of the watches combined with the “Swiss Made” precision and innovation are parts of what makes the watches what they are.

Today the Versace brand is widely recognized as a leader in the world of luxury and renowned for its classic elegance. Timepiece collections range from $795 to $22,000 retail.